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The time for RCF is now

Brian Bosgraaf
Published: November 2, 2009
As a builder of more than 800 homes in the West Michigan area over the last 20-plus years, I have been required by new homeowners to justify the cost of incorporating energy efficient and sustainable technologies based on ROI — a return on investment. The cost of highly efficient systems, additional insulation and upgraded features must, in the eyes of most buyers, offer an equal reduction in home heating and cooling costs or an increase in resale value.

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